Dakar is a city of contrasts, where the bustling energy of the Sandaga markets meets the modernity of the new urban hub in Diamniadio. Yet, for every resident of the Senegalese capital, one reality remains: the complexity of getting around. It is within this context of logistical challenges that Jumia Senegal launched its most ambitious project to date in late January 2026: Jumia Instant. The Origin of a Challenge: Why "Instant"? Until now, e-commerce in Senegal followed a na
Depuis treize ans, la Côte d'Ivoire est le théâtre d'une transformation profonde des habitudes de consommation impulsée par l'e-commerce. Porté par une croissance économique dynamique, le pays a connu un véritable essor technologique. Aujourd'hui, une grande partie de la population est connectée, notamment grâce à la démocratisation des smartphones qui sont devenus plus accessibles. Cette évolution n'est pas sans conséquence : disposer d'un smartphone et avoir accès à Interne
For the past thirteen years, Côte d'Ivoire has been the stage for a profound transformation in consumer habits driven by e-commerce. Buoyed by dynamic economic growth, the country has experienced a genuine technological boom. Today, a large portion of the population is connected, thanks in particular to the democratization of smartphones, which have become increasingly affordable. This evolution has significant implications: owning a smartphone and having internet access cons
AI adoption: it's not a tech problem, it's a people problem. At Jumia, we're moving toward an agentic AI vision enriched with automation —but the strategy isn't about fancy models or cutting-edge tools. It's about making AI work for everyone . That means: → Embedding AI-automation into daily workflows → Reducing manual, repetitive tasks that drain time and energy → Building governance frameworks so teams can experiment safely → Investing in training, playbooks, and "governanc
